Think of Your Business’s Design Like a Handshake.
When you meet someone:
- Is their handshake dry and firm – or soggy and limp?
- Are they businesslike, warm and friendly, or sad?
- Do they smile or frown?
See how you make snap decisions in this blink-of-an-eye moment?
And people do the same thing with your business design!
So the best way to make a good first impression is: Good Design.
- Studies have shown that visual appeal can be evaluated within 50 milliseconds.
- So your design has about 50 milliseconds to make a better impression on customers than your competition, and convince customers to buy what you’re selling and no one else.
- So what do you want to communicate to your consumer when they first see your logo, products, website, brochure, etc.?
- Figure that out and then create a design that works to reflect this.
- Sounds hard, but it can be done, with some good planning, and a strong design process.
What’s Your Business’s Handshake Like?
Did You Know:
- A good designer takes more into consideration than just making things “look nice”.
- (S)he contemplates who you are, who your company is, who your audience is, and what your competitors are doing.
- (S)he will decide what information is most important to display.
- Then – a good designer will take all that information and assemble it in a way that quickly communicates your business to your audience in the best possible light.
Need Anything Else?
Just let us know! We’re happy to help.
What Our Clients Are Saying
“We wanted a really fun and engaging logo that would also be memorable and appeal to our customers. Hilary gave us that with our Bath Addicts Logo. I laughed out loud when I saw it and then it became a national award-winner too. Our customers love it and we get continual positive feedback. Everyone here feels that the logo sets the ‘mood’ of our products and services.” Robin N.
Our Service Areas
We are located in Northern Arizona, but we help people worldwide!
H.A.R Marketing and SEO Phoenix Arizona
H.A.R Marketing and SEO Prescott and Flagstaff AZ